Reimagining Volunteer Redirection for Sustainable Community Impact
Wednesday December 3, 2025 from 1:00pm - 2:00pm EST
Register HERE
Volunteer redirection is often viewed through the lens of risk management. In this session, we’ll challenge that perspective and reimagine redirection as a tactic to educate community members, show genuine care for their wellbeing, and foster transparency and trust. Through case studies, interactive discussions, and practical tools, this session will explore how ethical redirection can lead to genuine transformations by addressing evolving community needs and volunteer motivations. This session will use Mentimeter, allowing the audience to easily share insights, ask questions, and brainstorm opportunities.
By the end of the session, participants will be able to:
· Apply redirection strategies at each stage of the volunteer engagement cycle (with a focus on opportunities in the planning, recruitment, orientation and training, and recognition phases)
· Develop strengths-based redirection messaging that aligns with volunteer motivations and community needs
· Prepare for community-centric redirection conversations that foster transparency and trust
· Meaningfully steward individuals and groups who are redirected from volunteer service
Reimagining Volunteer Redirection for Sustainable Community Impact
Wednesday December 3, 2025 from 1:00pm - 2:00pm EST
Register HERE
Volunteer redirection is often viewed through the lens of risk management. In this session, we’ll challenge that perspective and reimagine redirection as a tactic to educate community members, show genuine care for their wellbeing, and foster transparency and trust. Through case studies, interactive discussions, and practical tools, this session will explore how ethical redirection can lead to genuine transformations by addressing evolving community needs and volunteer motivations. This session will use Mentimeter, allowing the audience to easily share insights, ask questions, and brainstorm opportunities.
By the end of the session, participants will be able to:
· Apply redirection strategies at each stage of the volunteer engagement cycle (with a focus on opportunities in the planning, recruitment, orientation and training, and recognition phases)
· Develop strengths-based redirection messaging that aligns with volunteer motivations and community needs
· Prepare for community-centric redirection conversations that foster transparency and trust
· Meaningfully steward individuals and groups who are redirected from volunteer service
The Speaker:
Jessica Pang-Parks, CVA (she/her) is a volunteer engagement thought leader who helps organizations build trust, create impact, and inspire belonging. She is the recipient of the 2021 Alison Caird Young Leader Award in recognition of her leadership and excellence in volunteer engagement and the recipient of the 2023 VMPC Exemplary Leader Impact Award in recognition of her contributions to the field as a mentor, leader, trainer, and advocate.
Jessica earned her CVA credential in April 2023 and has facilitated Fleming College’s Volunteer Management: Spectrum of Engagement course since May 2022. She has held professional volunteer and community engagement roles at Crohn's and Colitis Canada, Pathways to Education Canada, the Heart & Stroke Foundation, Volunteer Toronto, and WWF-Canada.
Jessica has the privilege to work on the traditional land of the Huron-Wendat, the Seneca, and the Mississaugas of the Credit. Learn more about Jessica at www.learnwithjpp.com.
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