This year’s theme, Show Them the Money, is designed to help you confidently communicate the financial impact of volunteer engagement to leadership — with practical tools, proven strategies, and expert insights.The conference takes place October 28–29, 2025. Learn more at volunteeralive.org/hybrid_conference and see the session topics and speaker lineup below.
Presented by Dr. Sarah Mackey, CVA
Learn how to secure leadership buy-in and funding for your volunteer program. Sarah Mackey will share strategies for aligning volunteerism with organizational goals, communicating ROI through data and storytelling, and cultivating executive champions to elevate your program’s influence and impact.
Dr. Sarah Mackey, CVA, CFRE, is a nonprofit leader with 20+ years of experience driving impact through strategic growth, fundraising, and volunteer engagement. She leads Women in Security and Privacy (WISP), expanding opportunities for underrepresented professionals, and teaches nonprofit management and social justice at the university level.
Presented by Andrea Hill, CVA
Discover how aligning fundraising and volunteer engagement efforts can boost your organization’s impact. Andrea Hill will explore strategies for securing corporate support, leveraging DTD (Donate Time/Donate Dollars), and using unified storytelling to showcase the true return on investment—from donor dollars to volunteer hours. Learn how collaboration between departments can lead to stronger outcomes and sustainable support.
Andrea is a certified nonprofit professional and fundraising executive with over 20 years of experience in capacity building, volunteer management, and resource development. She serves as Chief Development and Partnerships Officer for Tennessee Nonprofit Network, building cross-sector partnerships that drive impact across the state.
Presented by Tony Goodrow, Founder of Better Impact
Learn how to unlock the full generosity of your volunteers. Tony will introduce the psychology of giving for volunteers and discuss ways to create messaging that is respectful of the relationship and feels natural, share timing strategies that increase your chances of a “yes,” and provide real-world examples of strategies that work and tools you can use.
Tony Goodrow is the founder and former CEO of Better Impact, where he turned his passion for supporting volunteer-driven organizations into the creation of Volunteer Impact software. Since 2001, he has helped leaders of volunteers worldwide and spoken at global conferences on volunteer management.
Presented by Brooke Campbell, CVA
Discover how to quantify the true investment behind volunteer programs and make the case for sustainable funding. Brooke Campbell will share practical tools and strategies to help volunteer managers advocate for increased budgets and elevate the status of volunteer engagement within their organizations.
Brooke Campbell, CNP, CVA, is Director of Community Outreach and Disaster Recovery at United Way of Greater Houston. She brings extensive experience in volunteer engagement, disaster recovery, and nonprofit training, and has led programs with Volunteer Houston and AmeriCorps.
Visit the conference web page to watch introductory videos from the speakers at The Volunteer Management Hybrid Conference 2025.